Challenge

ET Net is a well-known financial news agency with a reputable brand and extensive expertise in information and data dissemination. The aim of the Smart Living Partnership Awards is to recognize, promote, and support outstanding companies and organizations dedicated to advancing Hong Kong as a Smart City. The business environment fostered by a Smart City can enhance societal competitiveness and raise public awareness of the benefits of digitization, while also strengthening Hong Kong's position in the global financial system.

Social Media Strategy & Content Creation

My role began with restructuring Dream2Story’s social presence from a scattered posting approach into a strategic communication system. I created a 12-pillar content framework designed to balance programme promotion, mentor engagement, youth inspiration, impact stories, and partnership highlights. Based on this structure, I developed monthly content calendars to align planning, execution, and performance review.

Website Revamp & Digital Storytelling

One of the major transformation projects was the redesign of the Dream2Story website. The previous website lacked mobile responsiveness, clear navigation, and compelling storytelling. I redesigned the full interface with a brighter, more youthful tone, reorganised information architecture, and improved user flow.

The new website communicates our NGO’s mission more effectively while making it easier for different audiences to find what they need. Students can navigate programme details more intuitively, while mentors and partners can complete applications through dedicated call-to-action pathways. Content restructuring helped increase clarity and improved SEO visibility. By presenting stronger narratives and visuals, the website now better supports conversion goals, credibility, and donation initiatives.

Event Identity & Programme Collaterals

I led the visual creation for the organisation’s major programme event—a graduation workshop involving over 200 participants. Inspired by student-friendly communication styles, I designed a comic-style proceedings booklet using AI-generated visual elements blended with original layout direction. Alongside the booklet, I developed event posters, name badges, thank-you cards, and souvenir materials, creating a cohesive identity from pre-event promotion to on-site experience.
I also produced promotional visuals for fundraising activities, including the Uptyle x Dream2Story charity collaboration. This campaign required social media assets, printed materials, postcards, and eDM layouts, all designed to attract participation and drive awareness of Dream2Story’s mission.

Pitching Materials for Institutional Growth

For an NGO, strong communication tools are critical when addressing donors, CSR departments, potential mentors, and strategic partners. I redesigned the organisation’s pitching deck to articulate key narratives more clearly—our mission, challenge areas, programme structure, impact data, and success cases. The updated deck was used across investor meetings, partnership discussions, and most notably at Dream2Story’s booth at the Rethink Sustainability Expo.To support this, I also designed a promotional brochure summarising key services, impacts, and future mission. The visual system was aligned with the newly refined brand direction, enabling the organisation to present itself with clarity and professionalism.

Impact Report & Annual Report Design

I contributed to the development and visual presentation of Dream2Story’s impact and annual reports—essential documents used for accountability and fundraising communication. My focus was on designing layouts that made complex stories easier to digest, showcasing impact numbers, participant stories, programme milestones, and year-on-year progress.By building a clean visual hierarchy, the reports served both as documentation and marketing touchpoints, supporting donor retention and strengthening institutional confidence in the organisation’s outcomes.

Challenge

ET Net is a well-known financial news agency with a reputable brand and extensive expertise in information and data dissemination. The aim of the Smart Living Partnership Awards is to recognize, promote, and support outstanding companies and organizations dedicated to advancing Hong Kong as a Smart City. The business environment fostered by a Smart City can enhance societal competitiveness and raise public awareness of the benefits of digitization, while also strengthening Hong Kong's position in the global financial system.

Design Concept

The design concept of this key visual emphasizes modernity, sustainability, and forward-thinking innovation. The prominent arrow motif, crafted in a sleek, transparent, and reflective style, symbolizes progress and movement toward a smarter future. Embedded within the arrow are textured cubes, each representing elements of green innovation and digital transformation, such as nature, technology, and sustainable materials. The gradient blue background conveys a sense of calmness and infinite possibilities, while the clean typography reinforces clarity and focus. The overall aesthetic aligns with the themes of the "Smart City Smart Living Partnership Awards," promoting synergy between advanced digitalization and eco-conscious development.

Event Logo Concept: “30 × Infinity × HKIVM Silhouette”

To commemorate HKIVM’s 30th anniversary, I designed a celebratory mark that merges the number “30” with the form of an infinity loop, symbolising sustainability, continuity, and the institute’s long-term commitment to advancing value methodology. Within the zero, I integrated the iconic M-shaped peak from HKIVM’s official logo to ensure brand continuity and recognition. This combination created a meaningful and heritage-consistent mark that communicates “30 years of foundation, infinite years of advancement,” representing both legacy and future ambition.

Key Visual Design Concept

The key visual was developed to express the conference’s focus on forward-thinking, sustainability, and innovation. A futuristic gradient palette of teal, blue, and green forms the foundation, representing environmental responsibility, social harmony, governance, professionalism, and academic credibility. Geometric network elements—including polygonal meshes and linear connections—symbolise system thinking, digital transformation, and the evolving nature of value methodology. Subtle ESG-related iconography is integrated into the background to reinforce thematic relevance without overwhelming content. A clean layout structure ensures clarity, readability, and a professional tone suitable for international audiences and government or industry participants.

Flyers and Programme

Proceedings

Certificates and Name badges

Business Card Design Concept

HKIVM also commissioned a refreshed business card design for council members. To distinguish the organisation from typical corporate formats, I introduced an arch-shaped silhouette symbolising a gateway to knowledge and structural integrity—reflecting both engineering and value methodology foundations. The design features a strong HKIVM blue field, a bold bilingual layout, and prominent logo placement. The modern shape adds a layer of creativity while retaining professionalism, aligning with HKIVM’s identity as a leading authority in promoting value management in Hong Kong. The result is a distinctive yet appropriate representation of the institute’s forward-thinking vision.

Event Highlights

Challenge

ET Net is a well-known financial news agency with a reputable brand and extensive expertise in information and data dissemination. The aim of the Smart Living Partnership Awards is to recognize, promote, and support outstanding companies and organizations dedicated to advancing Hong Kong as a Smart City. The business environment fostered by a Smart City can enhance societal competitiveness and raise public awareness of the benefits of digitization, while also strengthening Hong Kong's position in the global financial system.

Design Concept

The design concept of this key visual emphasizes modernity, sustainability, and forward-thinking innovation. The prominent arrow motif, crafted in a sleek, transparent, and reflective style, symbolizes progress and movement toward a smarter future. Embedded within the arrow are textured cubes, each representing elements of green innovation and digital transformation, such as nature, technology, and sustainable materials. The gradient blue background conveys a sense of calmness and infinite possibilities, while the clean typography reinforces clarity and focus. The overall aesthetic aligns with the themes of the "Smart City Smart Living Partnership Awards," promoting synergy between advanced digitalization and eco-conscious development.

Color Palette

Fonts

Logo

Website

Challenge

ET Net is a well-known financial news agency with a reputable brand and extensive expertise in information and data dissemination. The aim of the Smart Living Partnership Awards is to recognize, promote, and support outstanding companies and organizations dedicated to advancing Hong Kong as a Smart City. The business environment fostered by a Smart City can enhance societal competitiveness and raise public awareness of the benefits of digitization, while also strengthening Hong Kong's position in the global financial system.

Design Concept

The design concept of this key visual emphasizes modernity, sustainability, and forward-thinking innovation. The prominent arrow motif, crafted in a sleek, transparent, and reflective style, symbolizes progress and movement toward a smarter future. Embedded within the arrow are textured cubes, each representing elements of green innovation and digital transformation, such as nature, technology, and sustainable materials. The gradient blue background conveys a sense of calmness and infinite possibilities, while the clean typography reinforces clarity and focus. The overall aesthetic aligns with the themes of the "Smart City Smart Living Partnership Awards," promoting synergy between advanced digitalization and eco-conscious development.

Color Palette

Fonts

Pattern

Logo

Website

Challenge

ET Net is a well-known financial news agency with a reputable brand and extensive expertise in information and data dissemination. The aim of the Smart Living Partnership Awards is to recognize, promote, and support outstanding companies and organizations dedicated to advancing Hong Kong as a Smart City. The business environment fostered by a Smart City can enhance societal competitiveness and raise public awareness of the benefits of digitization, while also strengthening Hong Kong's position in the global financial system.

Design Concept

The design concept of this key visual emphasizes modernity, sustainability, and forward-thinking innovation. The prominent arrow motif, crafted in a sleek, transparent, and reflective style, symbolizes progress and movement toward a smarter future. Embedded within the arrow are textured cubes, each representing elements of green innovation and digital transformation, such as nature, technology, and sustainable materials. The gradient blue background conveys a sense of calmness and infinite possibilities, while the clean typography reinforces clarity and focus. The overall aesthetic aligns with the themes of the "Smart City Smart Living Partnership Awards," promoting synergy between advanced digitalization and eco-conscious development.

Key Visual

Booklet

EDM

Banners

Newspaper

Photo Backdrop

Challenge

ET Net is a well-known financial news agency with a reputable brand and extensive expertise in information and data dissemination. The aim of the Smart Living Partnership Awards is to recognize, promote, and support outstanding companies and organizations dedicated to advancing Hong Kong as a Smart City. The business environment fostered by a Smart City can enhance societal competitiveness and raise public awareness of the benefits of digitization, while also strengthening Hong Kong's position in the global financial system.

Design Concept

The design concept of this key visual emphasizes modernity, sustainability, and forward-thinking innovation. The prominent arrow motif, crafted in a sleek, transparent, and reflective style, symbolizes progress and movement toward a smarter future. Embedded within the arrow are textured cubes, each representing elements of green innovation and digital transformation, such as nature, technology, and sustainable materials. The gradient blue background conveys a sense of calmness and infinite possibilities, while the clean typography reinforces clarity and focus. The overall aesthetic aligns with the themes of the "Smart City Smart Living Partnership Awards," promoting synergy between advanced digitalization and eco-conscious development.

Key Visual

Booklet

Website

Newspaper

EDM

Campaign Highlight

Challenge

ET Net is a well-known financial news agency with a reputable brand and extensive expertise in information and data dissemination. The aim of the Smart Living Partnership Awards is to recognize, promote, and support outstanding companies and organizations dedicated to advancing Hong Kong as a Smart City. The business environment fostered by a Smart City can enhance societal competitiveness and raise public awareness of the benefits of digitization, while also strengthening Hong Kong's position in the global financial system.

Design Concept

The design concept of this key visual emphasizes modernity, sustainability, and forward-thinking innovation. The prominent arrow motif, crafted in a sleek, transparent, and reflective style, symbolizes progress and movement toward a smarter future. Embedded within the arrow are textured cubes, each representing elements of green innovation and digital transformation, such as nature, technology, and sustainable materials. The gradient blue background conveys a sense of calmness and infinite possibilities, while the clean typography reinforces clarity and focus. The overall aesthetic aligns with the themes of the "Smart City Smart Living Partnership Awards," promoting synergy between advanced digitalization and eco-conscious development.

Color Palette

Fonts

Buttons

Website